This article comes from: Sony Ericsson aims to release smartphones for entertainment
According to Sony Ericsson’s strategy that it will try its best to push “Communication entertainment” smart phones in China, and pay more attention to Android market, the goal is to achieve the first positon among the Android system products in the short term.
According to official data, shipments of Sony Ericsson smart phone have reached 10 million, revenue smartphone accounted for 50% of overall profit.
It is reported that Sony Ericsson’s smartphone strategy is to combine the Sony technology with the Android platform, and make all efforts to produce “communications entertainment”-smart phones.
Kuimai Ge, Sony Ericsson Greater president in China, made a special emphasis on the importance of Android system for Sony Ericsson smart phone. Kuimai Ge also said that in 2011, Sony Ericsson will focus on Android market more, and strive to be leading brand in Android market. Kui Maige also clearly stated that Sony Ericsson’s goal is to be the first among the Android system products in the short term.
Sony Ericsson said it would strive to inherit the advantages of Sony and Ericsson’s technology. To create “film, watch, play, listen,” is preparing for being the first in technology and brand.
It is reported that Sony Ericsson will launch four kinds of a new generation of XPERIA smartphone based on Android 2.3 platforms in the Chinese market, such as Xperia arc LT15i, Xperia neo MT15i, Xperia pro MK16i, Xperia PLAY Z1i.
Xperia PLAY Z1i is the world’s first certified smart phones. Magnus Ahlqvist said that a full range of mobile gaming ecosystem has shown around the Xperia PLAY Z1i, including the Sony Computer Entertainment companies which issued PlayStation certificate, professional game developers, as well as numerous individual game developer. They will continue to provide Android games and PlayStation games for mobile phone users.
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